EXPERIENCE

25 years experience as a Strategist.


INDUSTRIES
Financial · FMCG · Liquor · Speciality Food · Health · Education · Tourism · Petroleum

BRANDS (years)

Financial Insurance = Sanlam (11) and Santam (9)
FMCG Canned fish = Lucky Star (5) Glenryck (5) Saldanha (5) Ocean Fresh (3)
Canned meat = Bull Brand (3)
Canned veg/fruit/jam = KOO (4) Rhodes Fruit Farms (3)
Breakfast cereal = Bokomo (5) Champion (10)
Bread = Sasko (5) Duens (6) Country Collection (4)
Flour = Bokomo (4) Sasko (4)
Rice = Spekko (3)
Maize = White Star (14) Champion (8) Blue Bird (7)
Liquor Beer = Windhoek Lager (5) Windhoek Light (5) Das Pilsener (3)
Wine = Hartenberg (3) Drostdy Hof (7) Stellenbosch Vineyards (4) Kumkani (4) Versus (4) Helderberg (4) Welmoed (4) Bonnievale (2)
Brandy = Bertrams VO (3) Richelieu (6)
Vodka = Smirnoff (7)
FAB = Hooch Fox (3)
Speciality Food Confectionery = Rode' Nougat (3)
Health Supplements = Vital (8) Flora Force (3)
Education Business School = University of Stellenbosch (3)
Tourism Western Cape Tourism (3)
Petroleum Caltex (1)

and many more...

Find me elsewhere in the web

SERVICES

It is not about Market Share, Sales or Preference. It is all about ROI.


MARKET ASSESSMENT

· Assessing the 4 C's - company, competitors, customers, consumers
· Perceptions of each vs competitors
· SWOT analysis
· Opportunities identified
· Marketing spend
· Demographics of consumers of own and competitors brands

MARKET SEGMENTATION (fish where the fish are)

· Identification of differentiation factors
· Segmentation factors of the category (culture / attitude / demographics)
· Defining the most profitable and long-term target market
· Market research
   
   

STRATEGIC POSITIONING (critical for success)

· Analysis of competitors positionings
· Given the intrinsics and extrinsics of the brand, how can it be competitive, single minded and relevant to the target market?
· What is its USP?

MARKETING PLAN

· Distribution strategy
· Pricing strategy
· Communication strategy (advertising / promotion / PR / digital)
· Product development / expansion strategy

MEDIA STRATEGY

· Effectiveness of media expenditure
· Development of the optimal Media Plan

CREATIVE

· Creative strategy development
· Concept development

ABOUT

Rolf Akermann


Passionate Marketing/Brand Strategist with substantial industry knowledge.
Thrives on building and growing successful brands.

Golfer. Mountaineer. Chef.

Graduated from Stellenbosch University with B-Comm.
Started his career as a Research Manager for Foschini Group.
Joined the agency side with Lintas 3 years later,
being responsible for all strategies at Lintas Cape Town. Started BrandKey in 1997.
These days he's working as a Consultant advising companies on how to launch, build and grow their brands.

Associates: Media - Alda van Zyl & Creative - James Robinson

GET IN TOUCH

to release your brand’s potential.